Sweet to Tweet Summary- Khushboo Uttamchandani

The Economist. 2010, May, 8. Sweet to Tweet. Retrieved from The Economist website: http://www.economist.com/node/16056612.


Sweet to tweet Summary – Khushboo Uttamchandani

The article talks about resent popularity of using Twitter and social media for politics being a powerful strategy. It helps the politicians have a more personal relationship with its audience. This is mainly because of the constant tweeting, and also as a reder or a follower of a certain politician one would think that the tweet is written by him, thus giving us information from the source directly versus threw a reporter. However, you have to put together a solid strategy, be on top of things and have good support to ensure your campaign works in your favor.  What can happen is, polititions start using social media without a good team behind them, having social media backfire. If used correctly it is good and powerful, but if it is mismanaged, it can hurt your reputation instead of help it.